Some businesses rely on sales to build their capital, while others must rely on investors to raise the amount of money they need to get started or to expand. One business that might depend on investment is a company that produces software; while it may have an excellent idea, the company cannot pay its staff of developers or market its product until it has something to sell. If a business will need a large amount of invested money, its organizers should pick an entity that will be attractive to the kind of investors that best fit its needs.